In the summer of 2019, I was freshly graduated from a small college in the middle-of-nowhere Ohio, with a degree that I’d never use. I was living across the street from my school in downstairs of a $250/mo apartment with some ugly chairs on the porch, a crooked mailbox, and the floorboards coming up…

Assuming an Email List Manager does a good job, clients will continue to pay $2-5k per month because it’s 10x easier than going back & forth with a copywriter who doesn’t understand deliverability, automations, or strategy.

The deliverability piece ALONE can make your clients up to twice as much compared to working with a copywriter (think about it – if twice as many people see the emails, about twice as many people buy).

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